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To guarantee success, make sure your laser engraving business plan includes a marketing strategy! Start with a couple strategies then add more over time as you start to get your systems and products figured out. Our marketing partners can help you, or you can learn the skills yourself.
Other articles in our blog series:
Search Engine Optimization (SEO): Optimizing your website to rank higher in search engine results. For example, a company that uses SEO to appear on the first page of Google search results for relevant keywords.
Pay Per Click Advertising involves paying for ads that target your ideal client by using a combination of keywords and market research to nail down your exact demographic.
These ads can show up as sponsored posts, product listings, reels, image and text ads in sidebars or ads before videos on Youtube or podcasts.
Using social media platforms like Facebook, Instagram, or Twitter to connect with your audience and promote your brand. For example, a clothing brand running a sponsored Instagram post.
It’s useful to content ‘content buckets’ of several categories such as your brand story, product showcases, customer reviews and educational or process based storytelling. Each type of posts should use hashtags to attract your ideal client. Use high volume hashtags that describe your product in several different ways, who or what the video is created for (ex: #moms #mother #babymama #mama), who would want it,
Once you create enough posts for a few months, the goal is to set your core informational and high engagement posts to ‘evergreen’ ie repeating over time every few weeks/month with room for live, new special content each week. This will increase your engagement and exposure to new potential customers over time.
Don’t forget to tag #thunderlaser and any other brands you use! This could lead to collaborations, affiliate marketing deals and sponsorship which could increase exposure and sales.
Blogging: Creating and publishing articles, guides, or other written content on your website. For example, a travel agency maintaining a blog with travel tips and destination guides.
Video and Social Media Marketing: Producing videos about your process to showcase products or educate customers.
For example, Thunder Laser Ambassador Lee Stuart has a YouTube Channel where he shows a behind the scenes look at his custom apparel company Rogue Labs.
Podcasting: Creating audio content in the form of podcasts to reach your target audience. For example, a financial advisory firm hosting a weekly podcast on personal finance.
Sending targeted emails to your subscribers to promote products, share updates, or nurture leads.
For example, an e-commerce store sending out weekly newsletters with product recommendations.
Collaborating with social media influencers to promote your products or services. For example, a fitness supplement company partnering with a popular fitness influencer for sponsored content.
Hosting or sponsoring events to promote your brand. For example, a software company hosting a user conference or sponsoring a trade show.
Events generate a great deal of publicity and can increase your SEO by creating backlinks to trustworthy sites with high-traffic such as trusted news websites.
Example: Thunder Laser customers Indi City market their products on the catwalk at Indigenous Fashion Week.
Using unconventional and creative tactics to grab peoples attention create buzz around your brand. For example a flash mob or scavenger hunt to promote an event.
Partnering with affiliates who promote your products or services in exchange for a commission on sales. For example, an e-commerce store offering affiliate partnerships to bloggers or content creators
Sending personalized marketing materials directly to potential customers through various channels, such as direct mail , business cards, posters, or telemarketing.
Note: Consider using your laser to make your marketing materials really stand out.
Having your products featured and promoted on the news, social media, magazine articles, youtube channels
Indicity is featured in Create Calgary Magazine published by Calgary Arts Development
Zee Kesler
Laser-Focused Digital Marketing
zee.kesler@gmail.com
Zee is our Marketing Manager at Thunder Laser Canada and saw an opportunity to help our customers get up and running with their new online businesses outside of her ‘day job’.
Shannon and Maria (Thunder Laser Canada reps) met Zee through their mutual love for maker education and community organizing. They both had previously been involved in running Maker Faire events in different cities in Canada and always made an effort to stay connected over the past 10 years.
Zee entered into the world of digital marketing after spending a decade running high-profile maker projects and events with the Industry Training Authority, The Maker Mobile,
Magic Trout Imaginarium and Makers Making Change.
As a lifelong student, Zee dedicates herself to learning pretty much every aspect of running a business, from the organizational side as a Project Manager, Sales and Outreach to the more creative aspects like graphic design, communications, and digital marketing.
As a maker, Zee understands (all too well) that we’d all rather be making than marketing, but found she had a knack for helping others get over this initial technical hump of learning new technology that can often hold creative businesses back.
Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Attract and engage customers through digital marketing channels like search and email
Measure marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty
How big are your products? One benefit to having a larger bed size is that you can cut signs and bigger projects as well as cut multiples of smaller projects on the same machine.
Physical space restrictions. While our machines can fit through standard doorways, it is important to measure the doorway of your workspace and hallways leading there to avoid disappointments. (Some people don’t realize their door isn’t a standard size until they receive their machine!)
The precision and size of the laser beam. If you are engraving photos frequently or cutting jigsaw puzzles for example, and a higher level of detail and a smaller laser dot size is essential.
C02 RF Tube Laser
Compact desktop model 20×12” bed
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C02 Glass Tube Lasers
Selection of Bed sizes from 24-63”
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C02 RF Tube Lasers
Choose from a 22” or 32” bed size
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Fibre Laser
Can mark on a wide variety of metals
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